What is SEO?
SEO means Search Engine Optimization. It is simply the process of improving the website to improve the website’s visibility in Google, Microsoft Bing, and other search engines whenever people search for and products you sell, services you provide and information on topics in which you have deep expertise and/or experience.
It is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. Since organic search is one of the ways through which people discover content online, higher rankings can translate to higher organic traffic to a website. It includes both technical and content practices aimed to align with the best search engine algorithm needs.
The better visibility the pages have, the more chances it is to be found and clicked on. As we understand the importance and uses of SEO we should also understand to write SEO friendly blogs.
SEO blogs makes us understand more about SEO and its features and importance in the field of Digital Marketing. Writing SEO-friendly blogs involves creating content that not only appeals to your target audience but also follows best practices for search engine optimization. Always ensure that everything you publish on your website or blog is SEO friendly. Things like the title of the post, the structure of a blog, text formatting, headings, and paragraphs are easy to fix and yet play a vital role in rankings.
Steps to create a SEO friendly blog:
- Keyword Research
- Choose a focus keyword
- Craft a compelling title
- High Quality Content
- Use subheadings
- Keyword Placement
- Meta Description
- Optimize Images
- Internal and External Links
- Mobile-friendly and fast loading
- Readability
- Social sharing
- Regular Updates
- Monitor Performance
- Build Backlinks
To write SEO friendly blogs focus on identifying relevant keywords and phrases that your target audience is likely to search for, use tools like Google Keyword Planner, SEMrush, or Ahrefs to help find keywords with high search volume and low competition. Always choose a focus keyword. It should reflect the main point of the blog post. Next, create a catchy and descriptive title that includes your focus keyword. The title should grab readers’ attention while accurately representing the content of the post. Write high-quality, valuable, and informative content that addresses the needs and interests of your target audience. Always aim for well-structured, organized, and engaging content that keeps readers on the page.
While writing SEO blog, use subheading which can improve the readability of the blog, provide opportunities to include variation for the focus keyword. Place your focus keyword in strategical locations, do proper keyword placements. Write a concise and compelling meta description that includes the focus keyword. The description appears in search engine results and influences click-through rates.
Optimize images, use descriptive filenames for images and add alt text that includes relevant keywords. Add external and internal links to improve your site credibility. Ensure that your SEO blog is responsive and mobile friendly. Also add social sharing buttons to encourage readers to share your content. Use simple and concise language, paragraph, bullet points to make the content easy to read and understand. Upload fresh and relevant content regularly. Use tools like Google analytics to track your blog’s performance. Earn backlinks from reputated website to improve blog’s SEO.
SEO is a long term strategy and all the points should be considered to write relevant and engaging content for readers. Blog isn’t a one-time thing. You can’t just write and optimize a post and call it a day. Getting your blog posts to rank high in Google and maintaining those rankings over time is an ongoing process.
